I'm old enough to rememer some of these ads. And my mother using Lux, Palmolive and Chlorodent. Why didn't I follow her example and use them? I wouldn't be 81, alone and fat with no energy, dishpan hands, bad breath, gray hair, middle-age skin (oh to have middle-age skin again). I guess I got tired of reading all that fine print copy and bought the competitor's inferior products advertized on the radio. (Love, love, love this)